The Folklore Announces Lagos Fashion Week First Look Digital Buyer's Preview of the S/S23
The Folklore Connect, the premier wholesale platform for diverse brands in global markets, has announced a partnership with Lagos Fashion Week to power the Spring/Summer Digital Buyer’s Preview and Trade Show. Launching October 11th running through the 14th, the wholesale platform will provide an exclusive opportunity for retailers to preview and pre-order the latest collections from leading Nigerian and African ready-to-wear brands.
The Digital Buyer’s Preview will provide retailers with a first-look at collections ahead of Lagos Fashion Week scheduled for October 26th-29th, allowing them to shop and interact with top talent including Orange Culture, Gozel Green, Abiola Olusola, Shekudo, Oríré, Cute-Saint, Onalaja, Nola Black, Kadiju, Kiko Romeo, Fia Factory and more.
The initiative aims to ensure that Africa’s emerging and established fashion brands are included in international market season, which typically closes before collections officially launch during fashion week at the end of October. The digital event will facilitate wholesale orders from The Folklore’s global retail partners, enhancing the company’s mission to empower diverse brands from Africa and other global markets by using modern software and technology.
Hosted via The Folklore Connect’s tech-driven B2B platform, retailers are able to apply to join the event and browse the participating brands below and select a preferred time slot for a virtual appointment to meet the designers and view the Spring/Summer 2023 collections.