The Folklore Group Newsroom

The latest press releases, company updates and media features from The Folklore

Press Releases & Announcements

Sep 12, 2024 The Folklore Relaunches Consumer Shopping Platform

The Folklore Relaunches Consumer Shopping Platform

Apr 17, 2024 The Folklore Raises $3.4 Million Seed Round, Announces New Platform and Membership Expansion

The Folklore Raises $3.4 Million Seed Round, Announces New Platform and Membership Expansion

Aug 21, 2023 The Folklore Connect Announces Standalone NYFW Showroom

The Folklore Connect Announces Standalone NYFW Showroom

In the News

WWD

The Folklore Shop to Host Three Consumer Pop-ups

VOGUE

The Folklore Shop Relaunches Online, Expanding Support for Global, Independent Brands

FASHION NETWORK

Here’s how The Folklore is poised for significant growth with its seed fundraising phase

BLACK ENTERPRISE

The Folklore Announces Platform and Membership Expansion for Global Brands

TECHCRUNCH

B2B marketplace The Folklore bags $3.4M seed to get brands into global stores

FORBES

30 Under 30 – Retail & Ecommerce

VOGUE BUSINESS

The Vogue Business 100 Innovators: Next-gen entrepreneurs and agitators

VOUGE BUSINESS

How Black and African designers are cracking Paris Fashion Week

WWD

The Folklore Connect to Host Paris Fashion Week Showroom

FASHION UNITED

The Folklore Connect celebrates 5th anniversary & presents 14 brands during NYFW

ESSENCE

Shop The Folklore Connect New York Fashion Week Showroom Pieces That Caught Our Attention

SOURCING JOURNAL

The Folklore Connect Takes Over Shopify’s Store at NYFW, Hosts Emerging Designer Panel

Teen Vogue

The Folklore Is Putting African Fashion and Beauty Brands on the Main Stage

WWD

Nordstrom Teams With The Folklore Group to Grow Black-owned Brands

CNBC

27-year-old who raised over $1 million to build a platform for diverse designers

FASHION NETWORK

The Folklore Connect and RAISEFashion partner to empower black-owned brands

WWD

The Folklore Plans Digital Trade Show and In-Person Showcase With RAISEfashion

FAST COMPANY

Africa’s coolest fashion designers will soon have their clothes in a store near you

GLOSSY

A shopping platform with Black-owned brands at the forefront

PYMNTS

African Diasporic Brands Go Mainstream With The Folklore

TECHCRUNCH

The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform

RETAIL BREW

The Folklore pilots a B2B platform to link global retailers with African brands

INC

This 26-Year-Old Founder Wants to Build the LVMH of Africa

FASHION UNITED

Folklore Group raises 1.7 million dollars to launch wholesale platform

VOGUE BUSINESS

African fashion retailers raised local luxury’s profile. What’s next?

WWD

The Folklore Group Just Raised $1.7M to Launch Premier Wholesale Platform