The Folklore Relaunches Consumer Shopping Platform
The global membership community for independent brands reintroduces its direct-to-consumer shopping experience as a destination for conscious consumers to discover and shop a selection of sustainable, diverse, and innovative global brands.
September 12, 2024 [New York, NY] – The Folklore, the global membership community for independent global brands to learn, connect, and sell, proudly announces the relaunch of its direct-to-consumer shopping experience in an effort to further support independent brands looking to scale their global footprint and to inspire consumers to shop with purpose.
The newly reimagined The Folklore Shop, launched on September 12, provides a seamless shopping experience, connecting global customers with a curated selection of diverse, sustainable, and innovative independent brands spanning over 40 countries. The products available to shop are from The Folklore’s extensive network of 700+ brand members. The Folklore Shop offers brands an opportunity to sell to a worldwide audience in an easier and more cost effective way and to garner more visibility from the new wave of conscious consumers.
Designed as a hub for discovery, exploration, and commerce, The Folklore Shop launches with close to 50 brands, offering customers a wide array of categories, including fashion, accessories, beauty, home goods, wellness, hygiene, and children’s products. Customers will be able to shop from emerging markets such as Africa, South America, Asia, and the Caribbean, as well as established markets like New York City, London, and Paris. The Folklore Shop is a destination that brings local brands to a global stage, making it easier for consumers to access premium, ethically-sourced products.
“This is a landmark moment for The Folklore as we expand the reach and accessibility of these remarkable independent brands,” said Amira Rasool, Founder & CEO of The Folklore. “Our mission is to create meaningful opportunities for our brands to grow, sell, connect, and thrive in the global economy. By doing so, we aim to build sustainable businesses that will generate lasting wealth for generations to come.”
The Folklore remains committed to promoting conscious commerce, catering to modern customers who shop according to their values and the communities they wish to support. The revamped marketplace features intuitive tools and search functionalities, allowing global customers to browse products and brands by country, the founder’s race and gender identity, and business practices to support the communities and values they cherish most.
Starting today, consumers can explore and shop at shop.thefolklore.com. For more information, visit TheFolklore.com and follow us on social media @thefolklore
About The Folklore
The Folklore is leading a global movement for independent brands to learn, connect, sell, and thrive as a community. We provide global brands with marketplace technology, education, and community resources to grow their business, while enabling retailers and service providers to collaborate better with emerging brands.
The company’s software and marketplace technology help global brands manage and grow their consumer and wholesale businesses, source talent, and access capital, while enabling retailers and service providers to discover and work with a more diverse and global network of brands.
In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage. Monthly in person and digital programming and community groups are designed for brands to connect, support, and build together.
About The Folklore Shop
The Folklore Shop is an e-commerce platform for the conscious consumer. We provide customers with access to discover contemporary, independent brands from over 100 global cities that align with our mission to promote sustainability, diversity, and innovation. Global customers can browse products and brands by country, the founder’s race and gender identity, and business practices to support the communities and values they cherish most.
The Folklore Shop makes it easier and more cost effective to order and receive products from independent brands located in emerging global markets like Africa, South America, Asia, and the Caribbean, while also introducing you to local brands located right in your backyard. We feature curated shopping edits of men’s and women’s apparel, accessories, beauty, home, kids & baby, and wellness products that are delivered directly from the brand to your front door.
We are empowering customers to shop with a purpose. Whether you want to shop Black-owned, eco-friendly, women-owned, handmade, Latinx-owned, Asian-owned, LGBTQI+ owned, or sustainable products, your journey to shopping consciously starts here.