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The Folklore Connect Announces Standalone NYFW Showroom

August 17, 2023 [New York, NY] – The Folklore Group, the software company behind wholesale marketplace The Folklore Connect, which enables retailers to discover and shop diverse and sustainable brands in global markets, today is announcing their upcoming New York Fashion Week showroom, which will showcase 15 diverse and sustainable brand’s Spring/Summer 24 collections.

Kicking off at NYFW, The Folklore Connect will host its second physical showroom, following the success of their February 2023 showroom that attracted almost 1,000 buyers, editors, and industry professionals. “The Folklore Connect NYFW Showroom”, powered by Shopify, will run from September 7-10 at 131 Greene St, Shopify New York’s two-story space in SoHo. The showroom will enable retailers, media, stylists, and other industry professionals to book appointments to view the Spring/Summer 2024 collections of 15 apparel and accessories brands from Ghana, Nigeria, South Africa, Columbia, London, New York, Atlanta, and Toronto.

“The Folklore Connect is excited to once again shed light on diverse and underrepresented designers during New York Fashion Week and help leading global retailers connect with these designers to buy products their customers will love,” says Amira Rasool, Founder & CEO of The Folklore Group.

The Folklore Connect will also be hosting a panel on the opening evening, Thursday September 7, in the Showroom space that will showcase industry experts from brands and buyers to share insights for emerging brands embarking on their wholesale journey, including how to have your brand noticed and attract retailer interest.

Registration for the showrooms is required for attendance for retailers, as well as select stylists, editors, and media appointments. To request access to the showroom, please visit

The Folklore Connect NYFW Showroom NYFW Showroom Registration Link:


Showroom Address
Shopify NY, 131 Greene St, New York, NY 10012


Showroom Hours:
Thursday September 7th: 10am - 4pm (by appointment only)
Friday September 8th: 10am - 5pm (by appointment only)
Saturday September 9th: 10am - 5pm
Sunday September 10th: 10am - 2pm

Brands featured include

AAKS, Chee Lee, EDAS, Elexiay, Israella Kobla, Kadiju, Oríré, Rendoll, RP New York, Selfi, Shekudo, Téjahn Burnett, The Lulo Project, V. Bellan, Wisdom Eyewear


About The Folklore Connect

The Folklore Connect is an online wholesale marketplace, operated by The Folklore Group, that provides software for diverse brands in global markets to manage and scale their wholesale business and retailers with a marketplace to discover and shop these brands.

Brands on The Folklore Connect are based in emerging markets (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander. A large portion of brands also take a sustainable or ethical approach to developing their products and businesses. The platform was created to provide opportunities to brands that have historically been geographically or racially marginalized from connecting with global retailers.

The Folklore Connect’s technology is creating solutions to unique problems brands in emerging markets face. In many markets, The Folklore Connect is the first and only B2B wholesale platform dedicated to serving that region. On the platform, brands can upload and manage their product catalog, create a digital showroom, download pre-formatted line sheets, accept and manage orders digitally and receive payment to 100+ countries. Retailers can browse the marketplace using deep filtering technology, request appointments, message and video chat with brands, easily submit orders, and pay with all major cards. For more information, visit

The Folklore Connect was launched in 2022 by The Folklore Group Founder and CEO, Amira Rasool. Rasool is a former fashion editor and writer that has contributed to Vogue, Glamour, i-D, and TIME. Prior to The Folklore Connect, The Folklore operated for four years as a D2C multi-brand e-commerce platform for customers to discover and shop fashion and lifestyle brands from Africa and diaspora.

About Shopify:

Shopify is the entrepreneurship company, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as The Folklore Connect. For more information, visit