The Folklore Connect Announces The Launch of Bôhten Eyewear at Shopbop
The Folklore Connect announces that Bôhten Eyewear is now available at online retailer Shopbop
The Folklore Connect is thrilled to announce that it has successfully launched its first brand on Shopbop. Eyewear brand Bôhten is now stocked and available to purchase at the online retail destination for style inspiration and discovery. The Toronto-based eyewear brand was discovered by Shopbop’s buyers through The Folklore Connect and joins the retailer’s curated selection of ready-to-wear and accessories designers.
A selection of Bôhten’s best-selling sunglasses and optical frames, such as the Abana Olive Sun, Barklae III Chalbi Sun, and Manyara Marmalade are now live and ready to shop on the site. The brand also created a customized version of its Jade Sun frames with brown gradient lenses, which are exclusively available on Shopbop.
As one of seven premium retail partners that signed up to The Folklore Connect in 2022, Shopbop is committed to using the platform to fuel its supplier diversity goals, by working towards increasing representation of the Black community across its organization, in the brands it carries and the partners it works with.
“This partnership really allows us to tap into the young, fashion-forward women’s market. It’s a great opportunity for us to better understand that audience and learn how we can tailor our products for them,” says Elorm Amankwa, Bôhten’s Retail Account Support. “This partnership has been a few months in the making and we are grateful to The Folklore Connect for facilitating this partnership. We are thrilled to see it come to fruition. We’re also keen to see how the custom Jade Sun we created for them is received. Plus, the Shopbop team has been great to work with so we’re very excited about this.”
Discover and shop Bôhten now at Shopbop.com
Founded by Nana Boateng Osei and Nana Kwadwo Osei, Bôhten is an eyewear brand that draws upon its designers’ love for nature and reverence for their Ghanaian heritage. Telling a story that reflects both founders’ values and sense of style, Bôhten is powered by a passion for quality eyewear, the environment, as well as African craftsmanship. Featuring both classic designs and experimental styles, Bôhten’s collections are led by principles of quality, luxury, and sustainability, with the brand’s ultimate mission being to create a zero-waste facility in Africa that will serve to create jobs, and promote sustainable design and social entrepreneurship.
Shopbop is the global online retail destination for style inspiration and discovery, offering women and men a curated selection of ready-to-wear and accessories from over 1,000 established and emerging designers. Debuting new arrivals, compelling editorial content, and style guidance daily, Shopbop provides best-in-class customer service, fast, free shipping worldwide and free returns in the US and Canada. Shopbop is part of the Amazon.com Inc. group of companies.