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The Folklore Connect Announces First Digital Market Week featuring African & Diasporic Brands

January 19, 2023 [New York, NY] - The Folklore Connect — the premier online wholesale marketplace for diverse and sustainable brands in global markets from The Folklore Group — today announced they will host their Fall/Winter 23 Digital Market Week, the first and only digital trade show exclusively curated to amplify diverse brands, providing a unique opportunity for global retailers. 

Kicking off on February 1st-3rd, The Folklore Connect will be hosting their innovative Digital Market Week, as an exclusive opportunity for global retailer, from boutiques to major ecommerce and brick-and-mortar companies, to preview and pre-order the latest collections from ready-to-wear and accessories brands before they are available to the public. The brands participating were sourced from countries around the world, including Ecuador, Nigeria, Kenya, South Africa, and Ghana. 
“The Folklore Connect is thrilled to announce our FW23 Digital Market Week to provide unprecedented access to diverse brands to global retailers, from a major ecommerce household name to a boutique in Atlanta, and vice versa “, said Amira Rasool, Founder and CEO of The Folklore Group. “Our mission is always to empower both brands and retailers to diversify their offerings, and provide opportunities to scale businesses in America and beyond.” 

Hosted via The Folklore Connect’s tech-driven B2B platform, all retailers are able to apply to join the event and browse the participating brands below and select a preferred time slot for a virtual appointment to meet the designers and view the Autumn/Winter 2023 collections. The Digital Buyer’s Preview will provide retailers with a first-look at collections ahead of NYFW, allowing them to shop and interact with top talent including
Kente Gentlemen, Onalaja, Kilentar, April & Alex, KADIJU, Oríré, Abiola Olusola and more.  

For more information on The Folklore Connect’s F/W23 Digital Market week, or to apply for access, please visit -


About The Folklore Connect

The Folklore Connect is an online wholesale marketplace, operated by The Folklore Group, that provides software for diverse brands in global markets to manage and scale their wholesale business and retailers with a marketplace to discover and shop these brands.

Brands on The Folklore Connect are based in emerging markets (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander. A large portion of brands also take a sustainable or ethical approach to developing their products and businesses. The platform was created to provide opportunities to brands that have historically been geographically or racially marginalized from connecting with global retailers.

The Folklore Connect’s technology is creating solutions to unique problems brands in emerging markets face. In many markets, The Folklore Connect is the first and only B2B wholesale platform dedicated to serving that region. On the platform, brands can upload and manage their product catalog, create a digital showroom, download pre-formatted line sheets, accept and manage orders digitally and receive payment to 100+ countries. Retailers can browse the marketplace using deep filtering technology, request appointments, message and video chat with brands, easily submit orders, and pay with all major cards.

The Folklore Connect was launched in 2022 by The Folklore Group Founder and CEO, Amira Rasool. Rasool is a former fashion editor and writer that has contributed to Vogue, Glamour, i-D, and TIME. Prior to The Folklore Connect, The Folklore operated for four years as a D2C multi-brand e-commerce platform for customers to discover and shop fashion and lifestyle brands from Africa and diaspora.